What we see most often: the risk of doing nothing is ignored.

Your product is now state-of the art; when you wait or do not act, your technology and product ages and becomes old:

• If you do nothing, no income from the Chinese Market

• If you act late or slow, others may take your stake

• No increase of your company valuation

When doing business in China, there is a real danger of IP and Trademark infringement. Though this risk decreased significantly in the latest years it is still present.

It is important to realize that this is a risk that you have, regardless of whether you scale-up to China or not. If you have a great product or reputation – it can happen anyway. By doing business in China, with the right partners, the risk as actually less, as your partners know the situation and can help you protect your property.

Part of our standard approach is registering IP and Trademarks. Though we can not prevent and repair all, we use the new law to protect your property where possible.

In business, there is always the risk of unreliable partners. In doing business with China, this risk is even bigger.

It is important to select the right partners upfront, and to make sure you have partners with reputation.

As every scale-up is different, we look for the right partners case by case. Where possible partners we select who are prepared to have significant "skin in the game".